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Dataset: December 2025, January & February 2026

1. Hourly Performance (24-Hour Cycle)

This analysis breaks down traffic across a full day using three key metrics:

• Sessions – Number of visits
• Conversions – Completed goals (purchases, sign-ups, etc.)
• Pageviews – Total pages viewed

Key Observations

Midnight – Early Morning (0:00 – 8:00)

• Traffic is very low (13–198 sessions)
• Conversions are disproportionately higher than sessions at midnight
• Users in this window are highly engaged despite low volume

Morning Lull (8:00 – 12:00)

• Traffic drops to its lowest point (13–54 sessions)
• This is our dead zone — very few users are active
• Conversions and pageviews mirror this low activity

Afternoon Ramp-Up (13:00 – 18:00)

• Sessions climb steadily: 123 → 182
• Conversions follow a similar pattern: 236 → 332
• Natural workday peak starting after lunch

Evening Peak (19:00 – 23:00)

• This is our golden window — traffic spikes dramatically
• 20:00 is the absolute peak: 242 sessions, 864 conversions, 532 pageviews
• Conversion activity at 20:00 is 3.5× higher than sessions — users completing multiple goals per visit
• High engagement continues through 22:00 and 23:00

2. Geographic Performance by Country

This visualization breaks down traffic by country of origin:

• Sessions – Total visits
• Pageviews – Total pages viewed
• Users – Unique visitors

Key Observations

🇺🇸 United States – Our Primary Market

• 1,458 sessions from 3,414 users → Users > Sessions
• This suggests User count is inflated — possibly counting returning users across a longer period, while sessions are from a shorter window
• Pageviews (3,092) are solid: about 2.1 pages per session

Puerto Rico – Our Surprise Star

• 1,315 sessions from 2,778 users → again, Users > Sessions
• Pageviews (2,778) nearly identical to Users count
• Puerto Rico is almost as important as the US for our traffic
• Why? Spanish-language site + targeted campaigns + product appeal in PR

The Rest – Barely Registering

• Mexico: 10 sessions, 23 users
• Colombia: 6 sessions, 13 users
• Spain: 5 sessions, 15 users
• Canada: 6 sessions, 11 users
• Venezuela: 2 sessions, 1 user
• Dominican Republic: 1 session, 2 users
• Combined: less than 1% of total traffic

3. Landing Page Performance

This breaks down performance by first page users land on:

• Sessions – Total visits starting on that page
• Pageviews – Total views of that page (including subsequent views)
• Conversions – Goal completions
• Avg Pages/Session – How deeply users explore after landing

Key Observations

“home” – Our Workhorse Page

• 2,186 sessions (overwhelming majority)
• 5,230 conversions → 2.4 conversions per session
• 2.87 pages/session → solid engagement
• This is our primary entry point — people come here and take multiple actions

“galeria” (Spanish) & “gallery” (English)

• Both have the highest conversion intensity — users complete 3+ actions per session
• Gallery content is highly engaging and drives action
• Spanish version (“galeria”) gets nearly 3× more traffic than English (“gallery”)
• Consistent with our Puerto Rico dominance

“contactanos” – The Intent Signal

• Only 49 sessions, but 273 conversions = 5.6 conversions per session
• 3.49 pages/session → users explore deeply
• This is a high-intent page — people landing here are ready to engage
• But: underperforming in attracting traffic — only 49 sessions vs. 2,186 for home

“nuestros-espacios” – Strong Performer

• 152 sessions, 348 conversions → 2.3 conversions/session
• 3.29 pages/session → good depth
• Solid, consistent performance

Language Split – Spanish vs. English

• Spanish version (“sitioweb/es”) → higher engagement (3.72 pages/session vs. 2.84)
• English version (“website/en”) → gets 3× more sessions (206 vs. 70)
• Language mismatch: English speakers come, but Spanish speakers engage more deeply

“instrucciones-como-llegar” – The Outlier

• Only 7 sessions, but 208 conversions = 29.7 conversions per session
• 2.78 pages/session → average depth
• This is a directions page — users landing here are already committed
• Completing location-based actions: “get directions,” “save address,” “call”

4. Pages per Session Distribution

This visualization breaks down sessions by how many pages users viewed:

Key Observations

The 3-Page Sweet Spot

• Nearly 40% of users view exactly 3 pages
• Natural browsing pattern:
  1. Land on a page
  2. Click to a second page
  3. Click to a third page
  4. Then leave

The Bounce Rate Story

• 1-page sessions = 935 (14.7%)
• This is our bounce rate — users who entered and left without interacting further
• 14.7% is EXCELLENT. Most sites would kill for this.
• It means:
  • Users are finding what they’re looking for
  • Content is compelling
  • Navigation is working
  • You’re attracting the right audience

The Deep Engagement Story

• 5+ pages = 915 (14.4%)
• Nearly 15% of users view 5+ pages — deep engagement
• These are power users — genuinely interested, researching, or completing multiple actions
• Combined with 4-page group:
  • 4+ pages = 1,867 sessions (29.4%)
  • Almost 30% of users view 4+ pages
  • This is exceptional engagement

Summary: What We Learned

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What’s Next?

In Part 2, we’ll dive deeper into:

• Device behavior — mobile vs. desktop breakdown
• Traffic sources — where your best users come from
• Medium performance — organic vs. referral vs. direct

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